Tuesday, July 28, 2020

Going incognito

Until recently, I rarely used "incognito" or "private" browsing mode when using Safari or Chrome.  I felt I didn't need to; I didn't see any reason to hide what I was doing online.

HOWEVER, after reading a recent article I've decided this is a valuable tool and something you may want to consider using. 

What is "incognito" or "private" browsing?

When doing this, your browser will not save the history, cookies and site data and information entered in forms. Be cognizant though that your activity might still be viewable by the websites, your employer, or your internet service provider.  It does not totally "hide" your activity from the world.

How to browse privately?
On your computer:
Go to the File menu in your browser and select New Incognito Window (Chrome) or File - New Private Window (Safari).  When this new window opens you will be alerted that you are using incognito or private browsing mode and it will "look" dark.

On your phone or mobile device:
1) Open your browser and then open a new page and choose "New Incognito Tab" or "Private".  This process will vary based on the device you are using.

What are the advantages to browsing privately?1) Have you ever shopped for a gift or purchase online and found that you later see "pop-ups" on other webpages, especially Facebook,  that encourage you to go back and make that purchase? If you use incognito or private browsing that will not happen.  This may also be beneficial if you have been shopping for a gift and you don't want others in your house to see these ads.

2)  Have you every shopped for airline tickets or even other items online that seem to increase in price when you return the site at a later time?  Yep, they now know you are interested and raise the price.  Incognito or private browsing will eliminate that happening.

3)  This mode will also remove "auto-fill" suggestions when you are browsing.  That means if you have searched YouTube for a video on how to put in a new water filter in your refrigerator that every time thereafter it will not try to direct you to that topic by "filling in" your previous search.

So, give it some thought.  I think it is a tool worth remembering and the way it becomes part of your "tool chest" is to use it occasionally!

Have a terrific Tuesday!

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