I've always relied on Amazon reviews to help with my online purchases....even when I buy a product elsewhere. However, a recent article I read reduces my confidence in those reviews.
Have you ever read Amazon reviews that describe items other than what you you are looking at? Have you wondered how a review for a toy or book that is different than what you are viewing is in the list of reviews? I always thought it was because someone posted their review in the wrong place. However, that is not the case.
Unscrupulous sellers have found a way to incorporate reviews from multiple items they may be selling or have sold. This is done to "boost" their 5-star reviews. Amazon is aware of this but relies on us, the buyers, to report these items.
This article from Consumer Reports goes into much more detail as to the why's and how's of fake Amazon reviews. I was so disheartened to learn this; this is a reason to buy from "name-brand" sellers on Amazon (not third-party sellers) and also to look for reviews of items elsewhere in addition to Amazon.
Happy Tuesday; happy shopping! Only 71 days until Christmas.
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